Trades should not need to manage a complicated website widget just to benefit from automation. EnquiryDock uses one underlying assistant across the channels that suit each business. Channel connections are configured during onboarding.
01 / Core
Understand the enquiry
Identify the service/job type and avoid repeating details the customer already gave.
02 / Channel
Continue where they contacted you
SMS, WhatsApp, web or another approved channel can feed the same conversation engine.
03 / Handoff
Give a person the useful context
The business gets a concise summary instead of another vague “please call me” notification.
Available with setup
AI-assisted conversations
Natural wording without giving the model control of the important rules.
EnquiryDock can use an AI model to make replies more natural while deterministic workflow rules still control required contact details, safety handoff and booking confirmation.
Best fit: Any business that wants a less scripted customer experience while keeping predictable operational controls.
Natural-language replies
Job-intent aware prompts
Deterministic required fields
Safe fallback when AI is unavailable
Available with setup
SMS conversations
Meet customers on the channel every phone already understands.
A customer texts the business number, EnquiryDock identifies the job type, collects the missing details and hands the conversation to a person when needed.
Best fit: Trades, property maintenance, mobile services and customers who prefer text.
Inbound and outbound messages
Job-specific questions
Persistent conversation state
Human handoff and opt-out rules
Available with setup
WhatsApp
Useful for customers who already send photos, locations and quick voice notes.
The same EnquiryDock conversation engine can sit behind WhatsApp so a customer can describe the job in a familiar chat instead of learning a new app.
Best fit: Trades, home services, property teams and businesses receiving lots of photo-based enquiries.
Two-way text conversations
Intent-aware follow-up
Structured job summary
Clear human takeover
Available with setup
Missed-call recovery
Turn an unanswered ring into a useful conversation instead of a lost lead.
When a configured business number is missed, EnquiryDock can trigger an approved follow-up message that starts collecting the reason for the call.
Best fit: Owner-operated trades and field-service teams that cannot answer while working or driving.
Detect eligible missed calls
Send an approved recovery message
Collect job type and urgency
Escalate genuinely urgent enquiries
Available with setup
Calendar & booking integration
Move from “what time suits?” to a real slot only when availability is genuinely known.
EnquiryDock can connect to a business calendar to check or create appointments under the rules the business chooses. It should never invent availability.
Best fit: Hairdressers, beauty salons, cleaners, consultations and scheduled service businesses.
Availability checks
Booking requests
Confirmation only after calendar success
Human handoff when booking cannot be confirmed
Available
Website enquiry widget
A richer first conversation for businesses whose website is already part of the booking journey.
An optional website chat/enquiry component uses the same engine to ask smarter follow-up questions before sending the lead to the business.
Best fit: Salons, beauty, appointment businesses, agencies and service businesses with managed websites.
Intent-based question paths
Skip questions already answered
Structured handoff
Embeddable script for managed websites
Available
Human handoff
Automation should know when to stop.
Every channel should end in a clear summary for the business, with the customer’s original request, useful answers, urgency signals and the right next action.
Best fit: Every EnquiryDock workflow.
Original enquiry retained
Collected answers grouped clearly
Safety/urgency signals
No invented prices or appointments
Why this matters for trades
The customer shouldn’t have to learn your software.
For many plumbers, electricians, roofers and other trades, SMS, WhatsApp and missed-call recovery are likely to be more useful than asking the owner to install and manage a website widget. Appointment-led businesses can lean more heavily on the widget and calendar modules.
Product rule
The channel changes. The business rules should not.
Services, areas covered, opening hours, job-specific questions, escalation rules and handoff preferences belong to the business profile. SMS, WhatsApp and web should all use that same profile.
See the engine first
Try the intent-aware demo.
The demo shows the core conversation engine: different jobs follow different questions, and details already supplied can be skipped.
